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Case Studies / Lenticulars

Enrique Iglesias Holiday Cards

A famous pop singer wanted to send out a unique holiday greeting card to his fan club. He hired a Miami-based graphic design firm, who contacted us for guidance. Our idea: Create a Lenticular greeting card. We provided the firm with design specifications, and our state-of-the art production facility made the cards, with a two-phase flip image, in record time to meet the mailing deadline.

The result was a dazzling holiday card with a frosted blue background and dancing snowflakes, and the singer’s season’s greetings message alternating with his name. Because we used no poly backer, the piece was translucent, and eventually became a keepsake suncatcher for card recipients.

Empire State Building Executive Passes

The 2009 Lenticular card we produced for the Empire State Building used a high-resolution lens, allowing for three frames of crisp animation derived from stunning photography. For added security, activated passes were printed with an individual bar code.

Recipients were so thrilled with the 2009 cards, the Empire State Building Company commissioned us to produce their 2010 Executive Passes. The new artwork featured a full view of the building set against a bright blue sky, changing to a view of the grand interior. Once again, for added security, each activated pass was printed on the back with the recipient's name and an individual barcode.

Art College Publication Cover

A prestigious college of art and design was interested in producing a unique cover for one of their publication projects. They wanted a way to use two seasonal images from their webcam, alternating as the reader opened the publication. We provided a horizontal-flip (side to side) Lenticular with adhesive backing, so it could be easily mounted on the cover.

Nike Counter Display

For this display for Nike, we recreated the transition from cloudy skies through partial sun to full sunlight. The display depicted a runner in three outdoor scenes and, as he moved, his eyeglasses darken dramatically and weather icons discretely embedded along the bottom change as well, to underscore the different environments. This project required a special large-format motion lens.

Museum Fundraising Booklet Cover

For the cover of a museum's fundraising booklet, we used a special high-resolution 23 mil lens. The 3D border showed the future groundbreaking, while the center piece flipped from side to side between the image of the old museum and the artist’s rendition of the new one.

NOAA Ruler/
Information Card

To highlight the importance of National Oceanic and Atmospheric Administration weather observation satellites, we produced two bookmarks and a card. All included a ruler imprint on the back, to fit with the theme of taking weather measurements. A standard 18 mil lens 8"x2" bookmarks featured satellites flying over the globe displaying weather and temperature patterns. In addition to the ruler along the bottom, full-color still images and explanatory text were printed on the back.

Internet Postcard Mailing

A local advertising agency was interested in producing a multipart mailing for a new internet service company client. We settled on a set of Lenticular postcards, emphasizing the difference through “before and after” morph images. Five different cards with dual-morph images were mailed out over a period of several weeks; the unique nature of the postcards grabbed the recipients’ attention, providing both repeat and pass-along exposure. The campaign was an overwhelming success, and both the client and the agency were pleased.

Read case studies about awards and promotions.