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Lenticulars

Dimension offers a wide range of quality Lenticular products. Our extensive experience enables us to offer expert creative advice and design tips, ensuring the best possible results. We also offer some of the fastest production times in the industry.

Lenticular Examples

Here are a few examples of how we have helped clients achieve superior results with Lenticular printed items.

Executive Pass
for the Empire State Building

The 2009 Lenticular card we produced for the Empire State Building used a high-resolution lens, allowing for three frames of crisp animation derived from stunning photography. For added security, activated passes were printed with an individual bar code.

Recipients were so thrilled with the 2009 cards, the Empire State Building Company commissioned us to produce their 2010 Executive Passes. The new artwork featured a full view of the building set against a bright blue sky, changing to a view of the grand interior. Once again, for added security, each activated pass was printed on the back with the recipient's name and an individual barcode.

Counter Display
for Nike Sport Performance eyewear

To recreate the transition from cloudy skies through partial sun to full sunlight, the display depicts a runner in three outdoor scenes. As the runner moves, his eyeglasses darken dramatically, and the weather icons discretely embedded along the bottom change as well, to underscore the different environments. This project
required a special large-format motion lens.

Holiday Card for Enrique Iglesias

We used a two phase flip on a frosted blue background, alternating between dancing snowflakes and the singer's seasonal greeting with his name. Because we used no poly backer, the piece was translucent, and became an ideal suncatcher afterwards.

Fundraising Booklet Cover for a museum

For this project, we recommended a special 23 mil lens with a higher resolution. The result was a stunning combination of a 3D border, symbolizing the future groundbreaking for the renovated museum, with a center side-flip of the old museum and the artist rendition of what the new museum would look like.

Medical Test Kit launch mailer

For this project we combined a four-color process central motion portion with a background Pantone color flip. This required two passes through the press, but the result was stunning.

Earth Pulse
education card

Using a five-phase motion of the earth on a star-studded space background, this card dramatically represented the Earth's oscillations after an earthquake.

What Are Lenticulars?

Lenticular refers to a unique printing process that creates an illusion of three-dimensional, moving, or morphing images. It relies on a material composed of parallel rows of optical lenses that magnify and show to the human eye only a small portion of the image printed underneath. Images under each row of the lens are sliced up and interlaced in a controlled pattern, then printed at high resolution.

Note that lenticular items, especially 3-D, are often confused with holograms, which are produced through a completely different process. For more information about lenticulars and holograms, see our Lenticular FAQs or contact us directly.

Lenticular Effects

To achieve 3D effects, the image is constructed so it presents a slightly different view of the print to each eye, replicating the natural parallax effect that allows us depth perception. This requires that the lenses be aligned vertically. For this reason, when 3D images are combined with other Lenticular effects, you need to move the piece side-to-side for the other effect to be visible.

Flip Lenticulars consist of two images ("phases") printed on one product. Horizontally aligned lenses focus on one or the other as the view shifts from top to bottom. It is possible to have elements included in both images, so they are always visible.

Morph/motion effects are similar to flips, but consist of multiple images phased in a sequential order, to create an illusion of movement (motion/animation), transformation (morph), or an increase/decrease in size (zoom). These designs use a common background, with only certain elements changing in each frame.

Only a fraction of the Lenticular items available are listed on this site. Please inquire for your specific needs; we will gladly provide sample kits showcasing our superior print quality, free of charge to qualified customers.

In addition to the basic 18-mil 75 lpi lens that our listed pricing is based on, we offer other options better suited to extra-deep 3D effects or extreme morph/motion.